Watch your tone
How consistent tone of voice will deepen audience engagement
Communicating in a consistent way has never been more important for your brand. At Valhalla, we can help you do this by developing tone of voice guidelines to work alongside your brand’s visual identity.
Why is tone of voice important?
This is the information age. We receive messages from hundreds of different touch points non-stop. Newspapers, magazines, television, direct mail, outdoor advertising… they were just the beginning. Today, we can add in social media platforms, aps, websites and more. Live events have dozens of sponsors, there’s advertising in computer games, taxis and even public toilets. The list goes on and on.
Our brains decode this messaging in complex ways. To maintain our sanity, most of us ignore anything we don’t understand or that isn’t relevant to us. However, if we understand a message and it makes us think or feel something, then we grab hold. We’ll look for and remember the source.
The visual identity is an important part of this process, without question. The mark expresses much about your brand and spearheads its overall aesthetic.
Equally important is how your brand talks to people – what it says and how it says it.
No matter how strong your brand’s visual appeal is, if you speak in a variety of voices and deliver mixed messages, your communications will confuse people, and get lost in the noise. In short, your brand will fail to make an impact.
However, if your visual identity and tone of voice evoke the same thoughts and feelings, and tell the same story, you’ll be understood and remembered. Using a consistent tone of voice across touch points makes it easy for people to understand who you are, what you do and what you stand for. Then, they’ll seek you out when they need you.
All the world’s strongest brands communicate in a consistent way across their visual, written and spoken messaging, and you can too with Valhalla Branding.
To find out more about our creative process, drop us a line today.