Mike Cameron-Davies is a change management consultant who works with senior leadership teams to steer businesses through transformation projects of various sizes, across multiple sectors.
Valhalla led a rebranding project with the ambition of better reflecting the business and it’s continual growth.
Discovery
The discovery process revealed a passion for making a positive difference to businesses, and harnessing their unrealised opportunities.
We spent time considering the organisation's customers and what problems they typically need help with. We also took time to understand the core values that drive the business. Doing this allowed us to understand what separates Cameron Davies from the competition and led us to the brand statement - Working with businesses to successfully navigate transformation with skill and compassion.
After researching the biggest names in the business consulting industry, we decided to drop 'Mike' from the business name. Separating the individual from the business instantly raises the credibility and will make scaling easier.
Finally, we decided to focus on the positive, post-transformation future rather than the process itself, resulting in a sharp, four-word strapline - Leading business beyond change.
"Matt took his time to understand my brand, and what matters to me. He guided me through the process and really dug deep to understand me and my business. I am delighted with the results and can't wait for my new brand launch.
Mike Cameron-Davies
Design
The visual branding combines proactive optimism, inspired by a brighter, post-transformation future, built on a solid, reassuring foundation.
The brand's 'Positive Future' icon represents the benefit of a successful business transformation. Focusing on the future rather than the process itself. It is both an optimistic 'plus' sign, and a reference to the brand's sustainability credentials.
The wordmark delivers a no-nonsense sense of a serious business, with key characters reflecting the icon, contributing to a bespoke, balanced logo.
Delivery
In addition to a flexible set of logos and icons, the brand toolkit includes a colour palette, a typographic strategy and a flexible graphic system - The Project Pattern, to support a number of different brand applications. The pattern references the shapes from the Positive Future icon and combines them in a grid. The message is "putting all the pieces together" and is a visual interpretation of the complex challenges that Cameron Davies solve.
I really appreciate Matt's style and approach, he is very easy to get along with, whilst remaining professional throughout. Having worked for some of the world's biggest companies, I can, with confidence, recommend Matt to any buiness, no matter how large or small."
Mike Cameron-Davies
Transform your brand
If your business has grown and you need your brand to catch up with it, use the button below to schedule a no-obligation, call. I’d love to hear about what makes your business special.
Every Valhalla Branding project includes a comprehensive Brand Book, detailing how to apply your brand across multiple touchpoints. The Brand Book includes logo variants, colour palettes, typography systems, additional graphics and image strategy. A selection of pages from The Cameron Davies Brand Book can be seen above.
About Valhalla Branding
Valhalla delivers brands that land with your audience. Offering your business a lot more than pure design, the Valhalla 3D Branding Process embodies three fiercely guarded values: Clarity, Courage and Craftsmanship. When I develop brands, I share your ambition to conquer markets and achieve glorious victory!
Discovery
Exploring the values of your business together and discovering what makes it formidable. Nobody knows more about your business than you, and I'm a super-listener. I know exactly which questions to ask, and I'll help you to find the right answers. By the end of this step, you will have thought about your business in new ways and will be able to describe it with clarity.
Design
Transforming what your business stands for into a powerful branding message with a choice of fearlessly creative ideas. My mission is to help you tell the world exactly why it should care about your business. This isn't something to be shy about. Your customers should notice you, remember you and understand exactly what you can do for them.
Delivery
Converting your preferred creative route into an arsenal of powerful tools. Sharp enough to get you noticed, and remembered, and to get your customers fully engaged. I've worked with words, pictures, colour and typography for over 30 years. When I work on your brand, my approach is the same as if I were working on my brand. And when your business reaches branding Valhalla, it's a victory we can celebrate together!
Use the button below to start a conversation about your brand!