Branding is simple

Korev (top) distils the Cornish peninsula into a bold triangle. Cornish Bakery (below) simplifies the traditional pasty shape into a distinctive semi-circle.

Strong branding is a reductive process. It's about gathering all the right information, and then distilling it until your message is crystal clear.

The goal: Make it as easy as possible for people to understand, remember, and connect with your business.

The challenge: As business owners, we often know too much. It's like being trapped inside a bottle. From there, it's hard to read the label! That’s where an outside perspective becomes invaluable. Asking the right questions and guiding you to see your business through a new lens.

That’s the real magic.

Most people know branding is more than a logo. The power lies in achieving clarity and purpose. The kind that lets you describe your business in a few sharp, resonant words. That kind of clarity isn’t just satisfying... it’s a weapon! It's also the ideal launch pad for the creative phase of a branding project.

Inspired by a recent trip to Cornwall, the examples above highlight how visual simplification can supercharge recognition.

The forms work on their own. But when you do make the connection, that “a-ha!” moment deepens your relationship with the brand.

Simplicity isn’t just beautiful, it’s strategic.