What is a brand?
Last week, I was interviewed on Radio Bath by Stephanie Hill.
We talked about lots of things. Starting with my early career in Bath at Future Publishing, which was a brilliant learning ground.
We were passionate about making great things. We worked in small teams but had big ambitions and punched above our weight.
Our desire to create something brilliant drove us to aim high. We worked hard (sometimes all night) and paid attention to details.
These were formative years, and that culture and work ethic became so ingrained, it never left. It is still the bedrock of everything I do, including Valhalla.
We talked about what branding is. Who 'owns' a brand. And, what all the most successful brands in the world do well.
We also covered what it's like to take the leap and start your own business. Being fearless, and always being open to learning.
If you'd like to hear some of the answers to these questions, pour yourself a cup of tea and have a listen!