How to make your brand land

When does your relationship with a customer begin?

Is it when you start talking to them?

It's earlier than you might think. It starts before you've had a chance to explain what you do, and how your service or product will improve their lives.

The relationship begins with their perception of you and their understanding of what you offer. Usually, way before any actual conversations happen.

It's often said that people buy from people. This is mainly true, but you need to get to a point where you have the opportunity to talk to them in the first place. And, during those initial conversations, you need to be able to explain why they should care about your services.

This is where your brand (your message and its visual delivery) plays a vital role.

How's your elevator pitch?

Can you describe what you do and its value concisely and with clarity?

Can you do it in a minute?

Can you do it in 15 seconds?

How about in a sentence?

Three words?

The barrier to doing all of the above is that you know so much about your business that you may struggle to identify the most important bits. If you only have time to talk about one part, then which one? Sometimes, it's like trying to read the label when you're stuck inside a bottle.

This is where having the outside perspective of a branding expert *really* makes a difference. I know which questions to ask. I love to learn about what makes your business different, and I will help you to distil your X-factor into a coherent message. A message that is as vital as its visual delivery. You can't do either one effectively without the other.

The Valhalla Discovery Process was born to get your branding adventure off to the best of starts. To guide you safely through the rough seas as you voyage towards new adventures. Every client is different, which is why we always start at the beginning. Your brand comes from you. I will help you to unpack it, ready to forge it into a powerful weapon and prepare your business for victory.

If you'd like to learn more about the Valhalla Discovery Process, and how we can achieve victory together, use the button below to book a FREE call.